Why Treating People Well is Good Business in Real Estate

Posted by Jerad Cox on Wednesday, March 23rd, 2016 at 2:27pm.

Good Real Estate PeoplePrime Edmonton Real Estate - The real estate industry has a mixed reputation amongst public opinion, despite there being thousands of professionals who treat their people well all across Canada. The reality is that with tens of thousands of people employed in the real estate industry, there will be a mix of good, bad, and unfortunately, ugly. I have always held the belief that real estate is a people business first and foremost; treating people good is good policy and good business.

Recently I have seen examples on both end of the spectrum.

As reported in this article by David Staples of the Edmonton Journal, a local Edmonton real estate developer has recently put people before profit. George Cantalini purchased the bankrupted and halted Glenora Skyline project that had ceased construction back in 2014, costing trades companies, purchasers, and others involved with the project. Upon closer investigation, Mr. Cantalini noticed that some purchasers of the failed development ended up losing their deposits. What did he do? He refunded their money. Now we are not talking about a small amount here; the seven condo purchasers had lost approximately $850000 in deposits. So, without prompting nor public outcry, he did what was right and gave them their money back - even though he was not responsible whatsoever for their loss.

This is the type of man I want to do real estate business with.

I also witnessed the other end of the spectrum earlier today. I sat down at a local coffee shop to do some work in between meetings and happened to sit next to a meeting between a developer, a builder, and a Realtor. They openly discussed their plans loud enough for me to hear, and what I heard was discouraging. The talked about in detail taking a lot meant for 1 house and trying to build 2,3, or even four units on the site instead to maximize their profit. They described the potential purchasers of these properties as 'dummies' and 'cheap' while discussing the project. After being so encouraged yesterday, I found myself being discouraged listening to the group discuss maximizing profit and minimizing homeowner benefits. After about 10 minutes of the talk, I put my headphones in so I wouldn't hear any more.

That's not the way I run my business nor treat my people.

Why is it important to treat people well in real estate? The same reasons why it is important to treat people well in everyday life. First and foremost because all people deserve it. Second of all, because it is probably the best way to grow a positive reputation as a Realtor. It helps to make connections, helps me to sleep better at night, helps the bottom line business wise - the list of reasons go on and on.

For those of you who have used myself or another competent and kind real estate professional to buy or sell your home, thank you. I am glad that you have had a good experience - tell a friend about it. Heck, tell ten. For those of you who have had a bad experience with someone who didn't keep your best interests in mind, the majority of us Realtors feel badly about it. But please don't brush us all with the same strokes.

This is where you come in as a consumer of our services. Interview your real estate agent not only for their knowledge and experience, but also for their kindness, compassion, and communication. Ask your home builder what they do to improve the community, or better yet, ask for some references. Most importantly, know that as a consumer that good business and good people are not mutually exclusive in the Edmonton real estate community.

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