The City of Edmonton: Rebranding as a 'Capital City'

Posted by Jerad Cox on Thursday, March 12th, 2015 at 10:08am.

Rogers Place

Prime Edmonton Real Estate - There’s a special something in the air as the city of Edmonton rebrands itself as a 'Capital City'  - something difficult to define in the strictest sense. You can feel it when you walk through the diverse neighborhoods, around the university campuses, down streets both historic and developing. It’s an awareness of growth, of new ideas. It’s the sensation that this is a place where the young and young-at-heart can flourish.

Edmonton, more than anything else, is a city on the rise. The past decade has seen an explosion of small businesses and innovation, the product of a populace unafraid to take chances and create change. Edmontonian artists find success in bold new creations, state-of-the-art facilities are springing up to support the city’s athletes, and a diverse, constantly evolving restaurant scene is satisfying everyone’s taste buds.

What is it about the Edmonton culture that creates this energy? Perhaps it’s the countless festivals, which allow us to look at our city with fresh eyes. At the core of these celebrations lie communities that share experiences and create bonds. But these festivals, while certainly important to the city as a whole, aren’t the real source of Edmonton’s vitality. Far from being exclusive to Folk Fest or the Fringe, the bond felt by Edmontonians is strongest in the neighborhoods. From Callingwood to Strathcona to Riverbend, people are proud to say, “I am an Edmontonian”.

People create and develop in spaces where they feel they belong, and Edmonton’s neighborhoods offer niches for everyone. They’re safe and family-oriented, while maintaining the sense of youthful “cool” that draws in innovation. A focus on family leads to a focus on schools, the best of which can be found at the heart of Edmonton communities. For singles, Edmonton has a strong nightlife with many unique opportunities for fun – from the pubs of Whyte Avenue to board game cafés. A passionate student population finds a home in Edmonton’s many universities and colleges, while older couples can settle down in any number of scenic areas. Uniting it all is the Edmonton River Valley, the largest urban park in Canada. Snaking from one end of the city to the other, the forests, trails, and parks draw in Edmontonians at all times of the year. Whether it’s a picnic on a warm summer day, or cross-country skiing in the dead of winter, there’s never any lack of things to do!

With such a wide variety of options, anyone and everyone can call Edmonton home. It’s a city of opportunity, where entrepreneurs and artists work side-by-side developing new and exciting ideas. It’s a place where parents can raise their families and feel good about their neighborhoods. Mostly, Edmonton's rebranding as a 'Capital City' is a confidence by its citizens that it is a place of vibrant and diverse communities that is always ready to welcome you home.

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